The process a company follows from the time it receives an order from a potential client to the time the product gets delivered to the client is what we call order fulfilment.
The order fulfilment we are referring to is not standard one; it depends on the industry one is referring to. Some industries have a quicker order fulfilment than the others. The following illustrations will help to drive the point home.
Fast food Company
In the food industry, the order processing is very fast. A client makes an order for packed food and in a matter of seconds; the food is packaged and delivered to them. The food is usually ready and all it needs is to be packed and delivered as per the order.
The order fulfilment, on the other hand, is rather slower and can take weeks and even months. If for instance a customer wants a particular piece of furniture, you have to place an order after which they will start to design and make the furniture as per your specifications. There are rarely ready orders for sale. Once the order is ready, it is delivered to the customer, hence the order fulfilment. By the time it reaches the delivery, the furniture will have taken more than a month from the time the order was placed.
The constant factor
Regardless of the time it takes to meet the order fulfilment, there is one thing that is constant among them all: the need to meet the order of the client within the shortest time possible. The higher customer satisfaction is attained when the customer is able to get what they ordered in a record time. However, the speedy delivery should not be at the expense of quality.
In order to increase the speed of the delivery, many companies prefer outsourcing their service delivery to other companies. Usually, the contracted companies are better stocked and will be in a position to expedite orders faster. This will relieve the company from the order fulfilment so that it can concern itself with other important activities like manufacturing or processing.
It is advisable that one entertains the thought of contracting third parties for order deliveries as they specialize in making order deliveries through their highly trained and skilled staff. This will leave you with a lot of time in your hands to do what you do best in your area of concern.