The efficacy of eCommerce fulfilment services will determine the success of the brand. eCommerce is all about the shopping experience. Right from the convenience of browsing as many products as a shopper wants to the assurance of hassle free return, everything is designed to ensure absolute customer satisfaction. Any major issues in eCommerce fulfilment services will definitely cause a ripple effect in the larger scheme of things. Fortunately, there are remedies for all the pressing problems that usually plague eCommerce fulfilment.
• One of the major challenges for any eCommerce business is seamless supplier integration. Most eCommerce sites do not own or hold the products they sell. They are not even distributors of specific brands. They simply act as the marketplace where distributors or manufacturers can sell to their target audiences. More than manufacturers, it is the distributors and major regional or local retailers that sell to the customers through the eCommerce platform. These suppliers do not have any joint venture or partnership with the eCommerce business. They have their own policies and every supplier can have a different modus operandi. It is necessary for an eCommerce business to ensure all suppliers adhere to a set standard, which must be predetermined. The best eCommerce businesses in the world use order management systems to ensure no supplier has anything amiss. You cannot have one or more suppliers working in their own way when they are dealing with your orders, all of which have to be dealt with in the way you have promised to your customer.
• Visibility is one of the key prerequisites of eCommerce fulfilment services. You must have a holistic tracking apparatus in place. Even if an eCommerce business doesn’t own a warehouse or have little control over how suppliers work, knowing where a purchased product is and how it is progressing through a supply chain is quintessential. Any eCommerce business that perfects its tracking systems will always be a step ahead in ensuring customer satisfaction. Many companies have started being proactive with anticipated delays or any errors in order processing. Being proactive and notifying the customer can save the sale and instill a sense of trust. Both will contribute to brand loyalty. Use an efficient and reliant tracking system.
There are many other systems that you should consider for eCommerce fulfilment services but these two are imperative if you want to ensure a satiating shopping experience for every customer.