If you are to have any real amount of success in online business these days, you need to make sure that your order fulfillment process is as streamlined, as simple, as straightforward, and as efficient as humanly possible.
Unfortunately, a lot of otherwise smart and savvy business owners and entrepreneurs really drop the ball when it comes to the order fulfillment from online purchases.
These business people spent a lot of time mastering the marketing and advertising of their online operation, as well as fine tuning the design and development of their online storefronts – paying attention to all kinds of key metrics to boost their business and their bottom line – but when order fulfillment goes overlooked, that’s when the business really starts to suffer.
Here are some tips and tricks to improve your order fulfillment process.
Streamline the process as much as possible
The very first thing you are going to want to do when it comes time to optimising the fulfillment of orders placed online is to really streamline and systemise as much of the process as possible, looking for inefficiencies that can either be removed or replaced.
The simpler you can make your fulfillment process, the faster you are going to be able to get merchandise out the door – and that means merchandise is going to reach your customers a lot faster, too. When you’re trying to compete against a giant like Amazon that is rolling out same-day shipping and delivery, speed is of the essence.
Wow your customers with improved packing and free surprises
Some of the world’s most successful online businesses have been able to create incredible loyalty with their customers by surprising them with improved packing (especially packing that has eco-friendly materials as a cornerstone element) while at the same time including free gifts or little surprises in each delivery as well.
This is a simple and straightforward step you can add to any fulfillment process while adding a tremendous amount of value at the same time. Anything you can do to win over the hearts and minds of your target market will go a long way towards helping you boost your business and your bottom line.
Include stick letters and up sells in every order
The hardest thing in the world to do is convince a complete and total stranger to hand over their hard earned money to another complete and total stranger, which is why so many companies spend so much time, effort, and money trying to build their businesses.
At the same time, the easiest thing in the world to do is convince an already overjoyed customer to purchase more or order again, and the best time to present them with an offer is when they are they are happiest – as they receive the package that they have purchased. Include stick letters and up sells in every order to improve your profitability right out of the gate.