Cross channel order fulfilment

As a retailer, you will find that you will have a distribution center for drop-shipping or delivery from the store to the client.

The inventory could also come from the warehouse to the consumer or alternatively, it could move from the vendor to the store. In essence, we are talking about the various stages that the inventory will be kept before it meets fulfilment.

In order to better your customer experience when shopping for your orders, the cross channel order fulfilment is important. There is a better look, feel and experience among the customers when you use this kind of order fulfilment. The expectations and satisfaction of clients are measured on the basis of the strength of the channel integration. It is possible to have a higher than the industry average using the Cross channel order fulfilment.

Strategies

One strategy that has been advocated for through research and include distributed order management. Under this system, you are able to meet the client expectation at any point in the distribution system. One way to go about is to connect inception, order and the information with the overall system. This will enable the review of the product at any stage and if there is need, necessary adjustments are made.

Order management system

It is important that one ensures merchandise availability across the supply chain. This creates convenience and also aids in reducing the cost of operation. Under this system, you can create mobile and web channels which can be aggregated. Call centres, catalogues and stores can also be included so that you can have a real-time demand-available system.

Capabilities

There are various capabilities that one can create a faster Return on Investment (ROI). This way, you will be able to fulfil the expectations of the customer. Some of the capabilities that one should consider implementing include the following:

Capability to buy online

One thing about the online purchase is that it enables the customer to buy a commodity without incurring costs such as shipping or handling.

Return to exchange

When customers buy online, they are able to return a commodity and exchange it for something else. This, in effect, leads to higher customer satisfaction.

Out of stock alternative

If your goods in the store are out of stock, you will be able to take advantage of the fulfilment store. The customer will be satisfied while you, as the retailer, will save the sale.