Multi-channel retailing is a significant phenomenon in the modern era of online shopping coupled with a few the traditional retail strategies like mail, catalogues, telephone, et al. As at 2016, at least 53% of internet users had made at least one purchase from e-commerce stores. Cross-channel order fulfilment has, therefore, become an integral part of shopping in the modern age and retailers, and wholesalers as a whole have no option but to adopt it.
The increased uptake is because the traders have realised the business potential and benefits in the highly competitive field of retail.
Here are 3 advantages of using cross-channel order fulfilment.
With cross-channel order fulfilment, retailers get to ‘save the sale’ with approaches such as:
These cross-channel order fulfilment strategies work to increase customer satisfaction.
Showcase Bigger Inventory
Space is becoming more expensive, and it is not always easy to display all your goods in a tiny space. Having an e-commerce site circumnavigates this challenge since you can showcase your entire inventory on a single website which increases the visibility of products that would otherwise remain in the dark.
Once a customer picks their item, the retailer can ship the product(s) or arrange for a pick-up at the customer’s preferred destination.
Seamless Order Fulfilment
The time and the efficiency of order are fulfilment could mean the success or failure of retaining a customer. Some companies take longer than other, and it is crucial to consider all the channels of making your order fulfilment easy and seamless.
Using cross-channel order fulfilment increases efficiency, reduces the logistical nightmares and most importantly, assures customer satisfaction. Despite different sectors having different fulfilment times, the main takeaway point is to deliver high-quality products in record time.
According to online user reviews, customers have a high-affinity rate to businesses that employ cross-channel order fulfilment techniques as compared to omnichannel order fulfilment techniques. The strength and the efficiency of channel integration are the basis of customer satisfaction, and it makes it possible to increase business profit margins, brand awareness, and customer loyalty.