Many stores are opting for cross channel order fulfilment. Some of the largest retail chains in the country have endorsed the concept and as many as half of the chief executive officers of retail giants are reportedly supervising the executions personally. There are obvious benefits of cross channel order fulfilment which is why it is becoming so commonplace. Having an app or a mobile site to facilitate cross channel order fulfilment is not only beneficial for customers but also for retailers. Let us explore some of the advantages.
- It offers a convenient shopping experience. People are continuously looking for more convenient ways. Some shopping sprees are fun but some are chores. Both can be made fun, simple and quick with cross channel order fulfillment. Several market research agencies have conducted studies to understand the impact of the concept. Customers have reported being more satisfied with options. They like to purchase stuff online and then pick up the stuff from the store. Customers also report that they like to make online purchases even from nearby stores and get the stuff delivered at their doorstep. Several such cross channel order fulfillment concepts which eventually contribute to an omnichannel fulfillment strategy are leading to greater customer satiation, which is anyway the ultimate objective of any retailer.
- Retailers get benefited in myriad ways as well. Cross channel order fulfillment helps with inventory management. It is common for retailers to have multiple locations and many have warehouses that are not necessarily adjacent or a sort of back office for the store. It is near impossible to showcase the entire inventory with limited shelf space and floor area. The virtual interfaces have no such challenge. Shoppers can access the entire inventory and can place their orders. Stores that don’t have a particular stuff or several at one of their stores or have it in their warehouse can easily attend to the sale and then have the stuff by the time the customer has to pick it up.
- Cross channel order fulfillment helps in management of footfall or store traffic. From aisle management to controlling the queues
at the billing counters, there are many amazing rewards of cross channel order fulfillment. It also helps in offering an integrated solution to customers. For shoppers and for retailers, the virtual and real interfaces combine to offer a seamless process.
Cross channel order fulfillment provides impetus to sales as well.